Late-stage investing in VC backed companies can reduce the risk of failure from pure start-ups by investing in growing companies that have weathered the most difficult part of starting a company.The brands, in turn, can provide users who scanned their receipts with coupons or points to redeem gift cards for future purchases. That information is turned into revenue by Fetch who sell enhanced data and analytics to brands who wish to better understand, track and engage with customers.The App allows consumers a simple method to save on common purchases by just scanning their receipt of goods that they have purchased. Fetch Rewards is a mobile shopping network that rewards users when they purchase from their favorite brands.The preferred shares have preferential liquidation rights from the sale or liquidation proceeds received from the company in comparison to common equity shareholders.The round raised $240M and was led by Hamilton Lane, bringing their total raise to over $500M since its inception in 2014. Yieldstreet has invested directly in the preferred equity of Fetch Rewards alongside other investors including the Fetch Rewards founders and venture firms such as Greycroft, Softbank, Headline, and ICONIQ.
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